Zaragoza City Council, through Zaragoza Tourism, attended WTE Miami alongside the Directorate General of Tourism and Hospitality of the Government of Aragon. During the event, Zaragoza held meetings with more than 40 professionals, including travel agents, tour operators and other tourism operators, mainly from the United States and Canada, as well as the Latin American market.
GOYA, GASTRONOMY AND HERITAGE
One of the main focuses of Zaragoza's promotion in Miami was Francisco de Goya. This October, the Goya Museum reopened its doors following an extensive renovation that includes new immersive experiences, virtual reality, audiovisual and interactive resources, and a renewed presentation of its collections. Under the concept "Where Goya Learned to See", Zaragoza is highlighting its close ties to Aragon's most internationally renowned artist.
Gastronomy was another major focus of the promotion. Zaragoza is part of the UNESCO Creative Cities Network in the Gastronomy category, in recognition of its local products, culinary tradition, creativity and commitment to sustainable gastronomy. This is complemented by its status as World Capital of Garnacha, linked to the Calatayud, Campo de Borja and Cariñena designations of origin.
In terms of heritage, Zaragoza is promoted as "the City of Two Cathedrals", bringing together the Basilica of Our Lady of the Pillar and the Cathedral of the Savior, La Seo. With more than 2,000 years of history, the city also boasts a significant Roman and Mudejar legacy.
Location and connectivity are another key selling point for the American market. Situated in northeastern Spain, Zaragoza occupies a strategic position between Madrid and Barcelona, both of which are connected by high-speed train in approximately one and a half hours. This location makes it easy to include the city in itineraries around Spain and present it as a cultural, gastronomic and heritage destination.
Zaragoza also arrived in Miami with one of its most recent international accolades: its designation as European Green Capital 2028 by the European Commission.
