The initiative grew out of an idea that young people from Aspansor had been proposing for some time: creating their own giant figures to represent hearing loss and connect a tradition so closely linked to popular culture with a reality that often remains invisible to much of society. The aim was to create something capable of attracting attention, sparking curiosity and starting conversations in an approachable way, especially among children, young people and families.
THE TWO NEW GIANT FIGURES
The protagonists of this project are Lía and Bruno, two fictional characters created specifically for Aspansor Zaragoza. Lía represents a young woman who was born deaf and has two cochlear implants, while Bruno represents a person who loses their hearing in adulthood and has one cochlear implant. The fact that they wear implants is also essential to making them easily distinguishable from the others.
Lía and Bruno do not aim to represent every person with hearing loss. Every deaf person has their own story, needs, way of communicating and circumstances. Precisely for this reason, the two characters offer the public a glimpse into two possible realities and open the door to learning about the diversity that exists within hearing loss.
THE INCLUSIVE PROGRAM
Aspansor has reached an agreement with the City Council through Zaragoza Cultural at La Harinera. This collaboration will make it possible to develop a program of recreational and participatory activities around Lía and Bruno over the coming months, with the aim of bringing hearing loss closer to different audiences.
The program is open to children, young people and families, and aims to allow anyone to meet Lía and Bruno, regardless of whether they have any previous connection with hearing loss. Beyond the presentation, there will be four events as part of the program, scheduled between November and December.
Although the organization’s aim is for the initiative to continue beyond these dates and not remain limited to this time of year. The goal is for Lía and Bruno to become an awareness-raising tool that gradually reaches other spaces in Zaragoza: educational centers, senior centers, neighborhood festivals, cultural activities, leisure spaces and other places where citizens gather.
