During the promotional event, Teruel presented the range of attractions that establish the city and its surroundings as a leading tourist destination: Mudejar art, declared a World Heritage Site; the universal story of the Lovers of Teruel; Modernist architecture; its main festivals and traditions; its natural and scenic wealth; its tourist and hiking routes; as well as unique attractions such as Dinopolis.
The promotional event took place at the ABC venue at 61 Serrano Street and is part of the institutional and tourism campaign "Aragon, the place to experience it all," launched by the Government of Aragon to promote the region’s cultural, natural, heritage and gastronomic diversity. The campaign’s main objective is to highlight the attractions of Aragon’s three provinces, specifically Zaragoza’s Mudejar heritage and dynamism, Huesca’s mountain, snow and adventure tourism, and Teruel’s architectural and historical wealth.