This time, the artist has opted for a very different production from those of previous years. Released at midnight, the video begins at 11:58 p.m. on October 31, in the middle of Halloween night, with blood-stained streets, people in costume and a concert in a packed venue. Onstage, an unrecognizable Mariah Carey appears with red hair, striking makeup and the look of a true punk rock star.
The performance takes an unexpected turn when the singer jumps off the stage and the clock strikes midnight. At that moment, everything changes, and the artist abandons her rock image to appear in her traditional Christmas styling. Then comes the moment her fans know by heart: her unmistakable "It's time!".
MORE THAN 20 MILLION VIEWS IN JUST A FEW HOURS
The second part of the video does not disappoint the singer's devoted fans. To the sound of her iconic "All I Want for Christmas Is You", Mariah Carey appears atop a gigantic Christmas tree, completely decorated with lights and gifts. The scene is completed by snow, reindeer and even Santa Claus, in a transformation that suddenly leaves Halloween's terrifying atmosphere behind and ushers in the magic of the holiday season.
The post has already amassed more than 20 million views across the artist's social media accounts and generated thousands of comments. Many of her followers have made no secret of how eager they were for this moment to arrive, with some saying they had been waiting for the traditional announcement for days.
For years, the singer has become one of the undisputed stars of the start of the Christmas season. Her 1994 hit returns to playlists and stores around the world every year.
