It is an initiative launched by Clarel, which will offer this free hair consultation from September 9 to 29. In Zaragoza, it will be available at the stores on Paseo Sixto Celorrio, 1, and Av San Jose, 134, as well as at the two stores in the town of Calatayud. The check-up will identify the specific needs of the hair and scalp and provide personalised recommendations to adapt care routines for the arrival of autumn.
The initiative will also reach other parts of Spain. In total, the campaign will be available at 20 Clarel stores across eight autonomous communities.
THE SIGNS SUMMER LEAVES IN YOUR HAIR
Hair that is drier than usual, rough to the touch, less shiny or more frizzy are some of the changes that may appear after summer. They are caused by the sun, seawater and pool water, high temperatures and changes to usual routines during these months.
The effects may also be felt on the scalp, with increased oiliness, sensitivity or flaking. Added to this is the fact that the arrival of autumn coincides with the familiar seasonal hair loss.
The ‘hair MOT’ will identify some of these needs and advise each consumer on how to adapt their care routine. After the check-up, each person will receive personalised recommendations and a selection of products based on the characteristics and needs identified.
With this initiative, Clarel is reinforcing its commitment to personalised advice and in-store proximity, offering practical recommendations to help consumers adapt their hair care to their hair’s needs during autumn.
