Aragon

The Zaragoza churros shop by El Pilar making one of the city's most famous hot chocolates for over 75 years: "It's unbeatable"

Some places in Zaragoza seem untouched by the passing years. La Fama is one of them. Just a few metres from Plaza del Pilar, this historic churros shop has spent more than seven decades turning something as simple as churros with hot chocolate into a ritual for generations of Zaragoza residents and visitors.
The Zaragoza churros shop by El Pilar making one of the city's most famous hot chocolates for over 75 years: "It's unbeatable"

Some places in Zaragoza seem untouched by the passing years. La Fama is one of them. Just a few metres from Plaza del Pilar, this historic churros shop has spent more than seven decades turning something as simple as churros with hot chocolate into a ritual for generations of Zaragoza residents and visitors.

Its story began in 1949 as a travelling stall, and today its shop on Calle Prudencio continues to attract customers from early morning. Thin, long and crispy churros, porras, buñuelos and, of course, thick hot chocolate make up a combination that has also conquered the internet: the establishment has more than 2,600 Google reviews and an average rating of 4.5 stars.

Its popularity has even crossed Zaragoza's borders. National Geographic has spotlighted this traditional churros shop, highlighting one of the establishments that form part of the city's gastronomic history.

LA FAMA CHURROS SHOP, THE BEST HOT CHOCOLATE WITH CHURROS ACCORDING TO NATIONAL GEOGRAPHIC

The travel guide highlights what regular customers already know: thin and long churros, star-shaped and finished with just the right touch of sugar, dipped in creamy hot chocolate that can be served with or without whipped cream. Porras and buñuelos are also available, along with simple pastries that round off the visit.

There is no shortage of reviews describing it as “the best hot chocolate with churros in Zaragoza” or saying that "it's unbeatable". Visitors also frequently mention the reasonable prices and a detail that appears again and again: “Churros that aren't too greasy and delicious hot chocolate”.

LA FAMA, A CHURROS SHOP WITH DECADES OF HISTORY

Its story began in 1949 as a travelling stall and, over time, it settled just steps from Plaza del Pilar. Moving across the street did not change its essence: simple, well-made products and a welcoming atmosphere steeped in tradition. Today, it is part of the city's gastronomic scene: families who return, tourists who come back and locals who know what time it gets busy.

In addition to the unbeatable combination of hot chocolate and churros, the menu includes freshly made porras and buñuelos. The secret is simple: light dough, clean oil and a frying pace that does not let up when the weekend begins.

LA FAMA CHURROS SHOP: HOURS, LOCATION AND PHONE NUMBER

La Fama is located at Calle Prudencio, 25, opposite Plaza del Pilar. The premises are classic and compact, with a terrace for those who prefer to sit outdoors: the wait is rewarded with the view.

Opening hours: From 8:00 a.m. to 1:00 p.m. and from 5:00 p.m. to 9:00 p.m. Address: C. de Prudencio, 25, Casco Antiguo, 50003 Zaragoza Phone: 976 393 754