The opening comes after the Sorellas team traveled to Zaragoza as many as four times in search of the right premises. The new space joins the stores the brand already has in Barcelona, Madrid, Valencia, Murcia and Seville, and will maintain the label's distinctive aesthetic, with pink as one of its defining features.
Zaragoza is now Sorellas' latest destination, and the brand will celebrate the opening with a special event. The store will offer a 10% discount throughout the shop only on Friday, September 18, while the first 50 people to attend are guaranteed a gift: a garment from the brand, a MiiN Cosmetics gift bag and a gift voucher.
The inauguration will also include food and drinks. Visitors to the store will be able to enjoy afternoon snacks featuring treats from Burger Recius and cinnamon rolls from Arenia Zaragoza, marking the opening of the brand's new space in the Aragonese capital.
WHAT SORELLAS' NEW ZARAGOZA STORE WILL LOOK LIKE
The new premises will feature a large pink counter and several clothing racks arranged throughout the space with the brand's dresses. It will also have a shop window with abundant natural light, according to the brand itself as renovation work progresses.
The fitting rooms will follow the usual aesthetic of its other stores. There will be a pink area with a sofa for accompanying guests, an element that Sorellas also incorporates into the rest of its physical locations.
The opening will allow customers in Zaragoza and across Aragon to access an offering focused especially on occasion dresses. According to the company, its garments are designed in Spain and manufactured in Europe, with three criteria guiding their inclusion in its collections: a good balance between quality and price, a fit that adapts to the body and keeping up with current trends.
SORELLAS IS ALREADY LOOKING FOR STAFF IN ZARAGOZA
With the store opening, Sorellas has begun assembling the team that will work at its new Zaragoza location. The brand is looking to fill several positions and shifts and wants to hire people who are dynamic, resourceful, pleasant in their dealings with customers and interested in fashion.
The company's intention is for these appointments to be long-term. Sorellas has explained that it wants to establish a stable, long-term employment relationship with the new team rather than fill positions only temporarily.
The brand also points out that its team is currently made up entirely of women. From preparing orders to advising customers, Sorellas presents personalized service as one of the defining features of its business model.
FROM POP-UPS TO ITS SEVENTH STORE
The physical presence is part of the evolution of a brand that began by organizing pop-ups so that customers could see, touch and try on the dresses they had previously encountered mainly through its online sales channels.
Sorellas also pays attention to the presentation of its orders with its signature pink boxes, which are recyclable and reusable. The products are wrapped in tissue paper bearing the brand's logo and scented with the company's own fragrance before being shipped.
