The initiative will reach Zaragoza, Huesca and Teruel, as well as numerous county capitals and smaller towns. Participating municipalities include Alcañiz, Calatayud, Jaca, Barbastro, Fraga, Monzón, Tarazona, Utebo, Caspe, Binéfar, Graus, Calamocha, Andorra, Albarracín, Aínsa-Sobrarbe, Mora de Rubielos, Rubielos de Mora, Maella and Biescas.
The regional government is allocating nearly €4.25 million, while local authorities are contributing a further €5.57 million. The president of the Aragonese Federation of Municipalities, Counties and Provinces (FAMCP), Carmelo Pérez, highlighted the role of this collaboration in maintaining commercial activity and creating opportunities across the region.
MORE THAN 51 MILLION IN SALES DURING THE 2026 CAMPAIGNS
The new campaign will begin this Wednesday, October 28, following the strong results achieved by previous editions. The campaigns held in June and for the back-to-school season generated €51.4 million in sales during 2026.
For Pérez, these results reflect the importance of cooperation between the Government of Aragon and local councils in strengthening the commercial fabric and boosting the municipalities' economies. The FAMCP president also argued that Volveremos is “much more than an economic activity” and a tool to combat depopulation.
