Santiago Martínez, head of Economic and Financial Analysis at Ibercaja Banco, opened the session with the keynote address “Navigating Troubled Waters.” His presentation examined international uncertainty, geopolitical tensions and United States tariff policies, as well as the evolution of interest rates and the outlook for companies and markets.
ECONOMY, ARTIFICIAL INTELLIGENCE AND DIVERSIFICATION
Jesús Egido Roldán, director of Processes and Organization for the Europe Region at BSH Home Appliances Group, shared his experience in projects across Europe, Asia and North America. Under the title “Leadership and Transformation,” he addressed change management and the adaptation of processes and teams to artificial intelligence.
For his part, Antonio Herrera, managing partner of Uría Menéndez, reflected on the impact of generative AI on the legal profession. Among the challenges, he highlighted changes in professional training, the delivery of legal services and the valuation of specialized advice.
The event concluded with Clara Arpa, CEO of Arpa Equipos Móviles de Campaña, who analyzed the transformation of Europe’s defense industry amid increased investment and the arrival of new competitors. Arpa argued that diversification, specialization and innovation are key to responding to this scenario.
