During this campaign, nearly 500 pieces of content have been published on Facebook, Instagram, X, TikTok and YouTube to encourage consumption of peaches, nectarines, apricots, flat peaches, plums and cherries.
“These figures demonstrate the reach of this initiative, which seeks to convey in an appealing way the healthy nature, quality, benefits and flavor of these fruits,” the campaign organizers emphasize.
AN INITIATIVE WITH ARAGONESE MOMENTUM
‘Buenas Hasta el Hueso’ is promoted by Agro-food Cooperatives of Aragon together with the federation of agri-food cooperatives of Murcia, the Valencian Community, Extremadura and the Region of Murcia, with the support of Cooperativas Agro-Alimentarias de España.
The strategy combines recipe videos, tastings and tips with advice, prize draws and collaborations with content creators. In addition to promoting healthy habits, the content highlights the work of farmers and cooperatives and the importance of this activity for rural areas.
The initiative has experienced notable growth in recent months, rising from 15,000 followers in April to more than 20,000 in September. In its first three years, it had already accumulated nearly 30 million impressions.
SPAIN LEADS PRODUCTION
Spain is the European Union’s leading producer of stone fruit, accounting for nearly 42% of the total with production of 1.87 million tonnes, according to data provided by the campaign. Domestic consumption has increased by 5.5% compared with the previous year.
Spanish exports, meanwhile, exceed 870,000 tonnes, with a value close to €1.7 billion. Germany, France and Italy are the main destinations for these products.
