Culture and Leisure

Ambar Bottles to Debut New Design: Special Edition for the Fiestas del Pilar

The Fiestas del Pilar will once again reach Zaragoza’s bars this year through more than one million Ambar bottles. The Aragonese brewer has unveiled a new special edition of Ambar Especial featuring the official festival poster on its labels, continuing a tradition spanning more than 30 years.
Ambar Bottles to Debut New Design: Special Edition for the Fiestas del Pilar

The design chosen for this edition is "La Ciudad en Ofrenda", by Zaragoza artist Jesana Motilva, winner of the 2026 Fiestas del Pilar poster competition. The image has been adapted to dress Ambar Especial bottles, which will begin being served in Zaragoza’s bars and restaurants this week.

According to the jury responsible for selecting it, the design stands out for "its ability to combine tradition and contemporaneity through a composition that brings together recognizable elements of the festivities in a dynamic, adaptable image designed for distribution across different formats".

The image also includes a nod to the international recognition received by Ambar Especial. The Aragonese beer repeated at the most recent World Beer Challenge the result it achieved in 2024, scoring 100 out of 100. According to the company, it was the only beer to receive the maximum score in this edition

About this article: Originally published in Spanish by AragonDigital.es and—following a selection process by our journalists—made available to the international audience of AragonDaily.com. Both newspapers belong to companies within the ARAGON DIGITAL GROUP.